Privacy policy

Diamond Respiratory Care, Inc.

Effective Date: July 16, 2025

INTRODUCTION

Diamond Respiratory Care, Inc. (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.diamondrx.com, use our services, or interact with us online.

Important Note: This Privacy Policy covers our website and general business operations. For information about how we handle protected health information in connection with healthcare services, please see our separate HIPAA Notice of Privacy Practices.

NFORMATION WE COLLECT

Personal Information You Provide

We may collect personal information that you voluntarily provide to us, including:

Contact Information: Name, email address, phone number, mailing address
Account Information: Username, password, account preferences
Order Information: Billing address, shipping address, payment information
Communication Information: Messages, inquiries, feedback you send to us
Health-Related Information: Information necessary to provide respiratory care services (handled separately under HIPAA)

Information Collected Automatically

When you visit our website, we automatically collect certain information:

Device Information: IP address, browser type, operating system, device identifiers

Usage Information: Pages visited, time spent on pages, click-through rates, referral sources

Location Information: General geographic location based on IP address

Cookies and Tracking Data: Information collected through cookies and similar technologies

Information from Third Parties

We may receive information about you from:

Healthcare Providers: Referral information and prescription details

Insurance Companies: Coverage and eligibility information

Business Partners: Service providers who assist with our operations

Public Records: Information available in public databases

HOW WE USE YOUR INFORMATION

We use your personal information for the following purposes:

Service Delivery

– Process and fulfill orders for medical equipment and supplies
– Provide customer support and respond to inquiries
– Send appointment reminders and delivery notifications
– Coordinate with healthcare providers and insurance companies

Business Operations

– Maintain and improve our website and services
– Process payments and manage billing
– Conduct quality assurance and training
– Perform analytics and research to improve our services

Communications

– Send transactional emails and SMS messages
– Provide account updates and service notifications
– Share important safety or product information
– Send marketing communications (with your consent)

Legal and Safety

– Comply with legal obligations and regulations
– Protect against fraud and unauthorized access
– Resolve disputes and enforce our agreements
– Ensure the safety and security of our services

HOW WE SHARE YOUR INFORMATION

We may share your personal information in the following circumstances:

Service Providers

We share information with third-party vendors who perform services for us, including:
– Payment processors and billing companies
– Shipping and delivery services
– IT support and hosting providers
– Marketing and analytics services

Healthcare Partners

– Healthcare providers involved in your care
– Insurance companies for coverage verification
– Medical equipment manufacturers and suppliers
– Pharmacy services and prescription providers

Advertising and Marketing Partners

We may share information with advertising partners for targeted advertising purposes, including:

Facebook/Meta: For custom audiences and lookalike audiences

Google Ads: For remarketing and conversion tracking

This sharing may constitute a “sale” under California law, and you have the right to opt-out.

Business Transfers

In connection with any merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information:

Right to Know

You have the right to request information about:
– Categories of personal information we collect
– Sources of personal information
– Business purposes for collecting information
– Categories of third parties we share information with
– Specific pieces of personal information we have about you

Right to Delete

You have the right to request deletion of your personal information, subject to certain exceptions.

Right to Opt-Out of Sale/Sharing

You have the right to opt-out of the “sale” or “sharing” of your personal information for targeted advertising purposes.

Right to Correct

You have the right to request correction of inaccurate personal information.

Right to Limit Use of Sensitive Personal Information

You have the right to limit our use of sensitive personal information to purposes necessary to perform services you request.

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

How to Exercise Your Rights

We will verify your identity before processing requests and respond within 45 days (with possible 45-day extension).

COOKIES AND TRACKING TECHNOLOGIES

Types of Cookies We Use

Essential Cookies: Necessary for website functionality

Performance Cookies: Help us analyze website usage

Functional Cookies: Remember your preferences and settings

Marketing Cookies: Used for targeted advertising

Third-Party Analytics and Advertising

Third-Party Analytics and Advertising

Google Services:

– Google Analytics: Website traffic analysis

– Google Ads / Google Tag Manager: Advertising and conversion tracking

– Google reCAPTCHA: Spam protection

Facebook/Meta Services:

Facebook Pixel – Advertising and conversion tracking

Facebook Custom Audiences – Targeted advertising

Other Third-Party Services:

– [INSERT OTHER TRACKING SERVICES YOU USE]

These services may collect information about your visits to our site and other websites to provide targeted advertising, analytics, and other services. They may use cookies, pixels, and other tracking technologies.

Third-Party Analytics and Advertising
Google Analytics: Website traffic analysis

Google Ads / Google Tag Manager: Advertising and conversion tracking

Google reCAPTCHA: Spam protection

Your Cookie Choices

Google Ads Settingshttps://adssettings.google.com

Facebook Ad Preferenceshttps://www.facebook.com/ads/preferences

Digital Advertising Alliance Opt-Outhttp://optout.aboutads.info

Network Advertising Initiative Opt-Outhttp://optout.networkadvertising.org

Note that disabling certain cookies may limit website functionality.

DATA SECURITY

We implement appropriate technical and organizational safeguards to protect your personal information, including: – Encryption of sensitive data in transit and at rest
– Access controls and authentication measures
– Regular security assessments and updates
– Employee training on data protection

However, no system is completely secure, and we cannot guarantee absolute security of your information.

DATA RETENTION

We retain personal information for as long as necessary to:
– Provide our services to you
– Comply with legal obligations
– Resolve disputes and enforce agreements
– Achieve the purposes outlined in this Privacy Policy

Specific retention periods vary based on the type of information and applicable legal requirements.

INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers in accordance with applicable privacy laws.

CHILDREN'S PRIVACY

Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

SMS/TEXT MESSAGING TERMS

By providing your phone number and opting in to receive text messages, you agree to receive SMS communications from us, including:
– Appointment reminders and delivery notifications
– Account alerts and service updates
– Promotional offers (if you consent)

Message and data rates may apply. You can opt out by replying STOP to any message. For help, reply HELP or contact us at 1-800-977-3002.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. We will notify you of material changes by:
– Posting the updated policy on our website
– Sending email notification to registered users
– Providing notice through our services

Your continued use of our services after changes take effect constitutes acceptance of the updated policy.

CONTACT US

If you have questions about this Privacy Policy or our privacy practices, contact us:

Privacy Officer:
Diamond Respiratory Care, Inc.
1403 Palmyrita Avenue
Riverside, CA 92507
Phone: 1-800-977-3002
Email: privacy@diamondrx.com
Website: www.diamondrx.com

For California Privacy Rights:
Use the contact information above and specify that your inquiry relates to California privacy rights.

For California Privacy Rights:

Use the contact information above and specify that your inquiry relates to California privacy rights.

DO NOT SELL OR SHARE MY PERSONAL INFORMATION

California residents can opt-out of the sale or sharing of personal information by clicking [INSERT LINK TO OPT-OUT FORM] or contacting us using the information above.

This Privacy Policy complies with applicable privacy laws including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

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